BUSINESS OVER BRAND
Watch the Business Over Brand YouTube Playlist
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Watch the Business Over Brand YouTube Playlist ○
Business Over Brand Hybrid Summit
The Business Over Brand (BOB) Hybrid Summit is a five day hybrid summit featuring in-person and digital experiences focusing on creativity, entrepreneurship and moving beyond the hustle. Business Over Brand improves access to actionable information, education and support for the District’s creatives to better understand their why, build their business, and grow their brand.
Business Over Brand Digital Summit
The Business Over Brand Digital Summit was a five-day digital summit that featured experiences focusing on creativity, entrepreneurship, and moving beyond the hustle. There were live opportunities including one-on-one business consulting and Zoom rooms for coloring and writing.
Check out some of the content below.
Business Over Brand Digital Summit Promo Video
The Business Over Brand (BOB) Digital Summit was a five day digital summit that featured experiences focusing on creativity, entrepreneurship and moving beyond the hustle. On demand content was released each day. There were also live opportunities including one-on-one business consulting and Zoom rooms for coloring and writing.
District of Collaboration: How to Effectively Partner with District Government
Learn from Sybongile Cook, Director of Business Development & Strategy, Office of the Deputy Mayor for Planning and Economic Development (DMPED), Madia Brown, Chief Storytelling Strategist, Brandire Agency and Ian Callender, Cultural Architect, Suite Nation on how creatives and entrepreneurs can collaborate and partner effectively with government agencies and other organizations to create innovative activations.
202Creates Masterclass: It Takes Two
Have you considered starting a business with a partner? Join us for a candid conversation about what it takes to run a successful partnership with Tamon George and Gary Williams, Jr. of Creative Theory.
Hosted by 202Creates' Britt Waters.
Don’t Stop the Feeling: A Care for Creatives Community Conversation
Join Maryann Lombardi, Associate Director, DC Creative Affairs Office, Cam Poles, Chief Dot Connector, Black Alley Band and April Preston, MA, LMFT, founder of Kovu Healing Psychotherapy & Consulting Services for a conversation about joy, resiliency, and manage our mental health as we prepare for the world post-COVID.
Money Changes Everything: A Conversation about Money and Creativity
Join Kennisha Rainge, Chief of Internal Affairs for the DC Creative Affairs Office, bestselling author, Randy Chertkow and Avik Ray, founder of Crossover TV for a dynamic conversation about the complicated relationship between money and creativity. After the conversation, enjoy The Crossover TV performance from the history-making, 35th Annual Mayor’s Arts Awards.
Soulversations
Join us for an episode of Soulversations. Soulversations, hosted by Russell Taylor, is the manifestation of thoughtful artists giving fellow artists space to tell their stories. In this episode, Russell sits down with Sy Smith who talks about DMV living, Howard schooling, and Soul singing from Japan to Moscow.

"It’s about adaptability, resilience, an openness to change, staying dynamic, and being fluid with learning."- Fernando Garibay, The Garibay Center
Photo Credit: The Culture House in SW DC
Business Over Brand Create to Generate Week
Business Over Brand: Create to Generate Week was a five-day virtual summit that featured interactive conversations focused on topics ranging from mental health to taking your creative business online. Create to Generate Week was a collaboration between the DC Creative Affairs Office and the national creative economy incubator platform, gener8tor.
Sessions included:
Mental Health Monday
District of Creativity: Here to Help
Best Practices for Taking Your Business Online
Using the Power of Negotiation
Pivot to Inspiration: Creating in the times of Crisis